PRIVACY POLICY

This Privacy Policy provides essential information about the purposes, methods of processing, and security of your personal data as a user of the website: www.malemeyogablue.com, hereinafter referred to as the “Website”. By reading this Privacy Policy, you will learn who is the administrator of your personal data, what personal data is collected by the Website, for what purposes it is used, and how it is protected.

§1. Basic information.

1. The administrator of your personal data is: Dorotea Kutela, conducting business activity in Greece, 73014 Pirgos Psilonerou, Pasiphae Village, A1, ΑΦΜ EL178032756.
2. You can contact the Administrator via:

• e-mail: malemeyogablue@gmail.com
• by phone: +48 501 005 026

§2. Principles of data processing.

1. The Administrator processes personal data in compliance with the following principles:

• Based on a legal basis and in compliance with the law (legality);
• Fairly and transparently (fairness);
• In specific purposes and not “in advance” (purpose limitation);
• Not more than necessary (data minimization);
• Adequately and accurately (accuracy);
• For no longer than necessary (storage limitation);
• Ensuring appropriate security of the data (security).

§3. Purposes, legal basis and scope of data processing.

1. We will process your data:

• For communication purposes, to respond to your message sent to us directly via email, through the contact form, through social media, or in response to a phone call based on the legitimate interest of the Administrator related to the need to provide you with an answer;
• For marketing purposes, solely based on your consent;
• For informational purposes, to send you important information related to the services you use through our Webite;
• For purposes related to maintaining our business profile on social media (such as Facebook/ Instagram), as determined by the owners of those platforms, and informing you about our products, promotions, and other business-related news, which we consider to be our legitimate interest;
• For technical purposes using cookies (technical cookies), based on the legitimate interest of the Administrator related to the proper functioning of the Website;
• For statistical and analytical purposes, if you have given consent for us to use cookies for analytical purposes (analytical cookies);
• For marketing purposes, if you have consented to the use of cookies for marketing purposes (marketing cookies);
• For archiving phone numbers, messages, and emails, based on the legitimate interest of the Administrator, related to protection against claims;
• To analyze anonymous information. This is information collected through our Website, such as browser data, operating system, device, time spent on the website, transitions between pages, clicks on links, approximate location, age range, gender. This information is anonymized, collected through our advertising and analytical partners’ systems. It does not allow identification or assignment to a specific user. This information is used for marketing, analytical, and statistical purposes;
• For the purpose of processing bookings and payments. We process personal data obtained from direct bookings, including payment data such as names, address, bank account number, and other data related to transaction processing. We process this data to fulfill the contract, issue booking documents, invoices, and possibly contact the customer in payment-related matters..

2. We process your data as follows:

• If you send us a message by email, through the form, social media, or via phone, we will process the data contained in that message. Providing us with your data in this way is voluntary. You can request the deletion of your data at any time;
• If you like a post, leave a comment, write, react, or otherwise engage with our profile on social media (e.g., Facebook, Instagram), we will process the data you provided in that medium and to which we have access. To stop processing, you can unsubscribe from our profile;
• Other data we process includes your IP address and other data stored in cookies. You decide to what extent we can use cookies with your data. Providing us with your data this way is voluntary. You can change your preferences at any time, either through your browser settings or by deleting saved cookies from our Site;
• Use of APIs (Application Programming Interfaces) provided by external partners to integrate various functionalities such as maps, analytical services, advertising, or social media. The use of these APIs may create additional cookies or use existing cookies to process user data. External partners may store and process this data in accordance with their own privacy policies;
• In the case of making payments directly to the business bank account, the Administrator may have access to data such as names, address, bank account number, or other data included in the bank statements related to the transaction. This data is processed to fulfill the contract, issue documents related to the transaction, and store them for the period required by law.

§4. Data storage period.

1. We cannot specify a single period during which we will process your data.
2. If you have provided us with data in a message sent by email, phone, through the form, or via social media where we maintain business profiles, we will process your data until you request its deletion or object to the processing, but also if we deem that we have fulfilled the legitimate interest of the Administrator.
3. For data obtained from payments, this data will be stored for the period required by law, for example, for issuing invoices and other tax documents..

§5. User rights.

1. In connection with the processing of your data, you have the following rights:

• Access to your data and the right to correct, delete, or limit its processing;
• The right to data portability;
• The right to object;
• The right to withdraw your consent to processing at any time and in any form, unless the processing is carried out to perform the contract by the Administrator, in order to fulfill legal obligations towards state institutions, or to fulfill legitimate interests of the Administrator.

2. You also have the right to file a complaint with the Hellenic Data Protection Authority (HDPA), which is the relevant data protection authority in Greece. Their contact details are: Hellenic Data Protection Authority, Kifissias Avenue 1-3, 115 23 Athens, Greece.
3. More information on data protection can be found on the website of the Hellenic Data Protection Authority: www.dpa.gr

§6. Information about cookies.

1. We use cookies on our website.
2. We have installed a plugin on the Website that allows you to independently manage the scope of personal data processing through cookies. This plugin complies with the latest Consent Mode v2 requirements, which ensures a high level of personalization and privacy protection. The plugin’s author is a certified Google partner, which confirms the use of the best practices and standards in the field of user data and cookie management. Thanks to this functionality, you can easily and intuitively adjust the data processing settings to your own preferences.
3. Cookies are small text files stored on users’ devices while browsing the Website. They are used to facilitate the use of our Website, improve the quality of services and enable the analysis of traffic and user behavior.
4. Cookies can be permanent (persistent) or temporary (session). Persistent cookies are stored on the user’s device for a specified period of time or until the user deletes them. Temporary cookies are deleted when the browser is closed.
5. We use our own and third-party cookies. Our own cookies are used to ensure the proper functioning of the Site, personalize content, save user preferences and analyze statistics. Third-party cookies are used by external analytical, advertising and social media integration tools.
6. Users have the right to control and limit the use of cookies on our site. Most web browsers allow you to manage cookies, including blocking, limiting or deleting cookies. Detailed information on how to manage cookies can be found in your browser settings.
7. Please note that disabling or limiting cookies may affect the functionality of the Website and the quality of the services provided.
8. We use different types of cookies on our website to better adapt to the needs of users and ensure optimal use of the Website.
9. Technical cookies: These are necessary for the proper functioning of the Website. They enable maintaining the user’s session, handling forms, remembering preferences and ensuring the security of the Website.
10. Marketing cookies: They allow for the personalization of advertisements and conducting remarketing activities that are tailored to the interests and preferences of users. They are also used to measure the effectiveness of advertising campaigns and to optimize advertising content.
11. Analytical cookies: They are used to collect information about how users use the Website, such as the number of visits, pages visited, time spent on the page or the source of traffic. The data obtained helps in the analysis and optimization of the Website, improving its functioning and adapting content to the needs of users.

§7. Why do we use cookies?

1. Comfort of Use: Cookies can significantly improve the user experience on the Website.
2. Personalization of Content: Cookies allow content to be tailored to users’ interests and preferences, making the Site more attractive and user-friendly.
3. Saving Settings: Cookies enable the Website to remember user-selected settings, such as language, layout, or color scheme, allowing for faster and more convenient use of the service.
4. Login: Cookies help maintain user login information, making it easier to switch between different sections of the Website without logging in again.
5. Session Maintenance: Cookies help track user activity across different pages, allowing users to return to previously visited sections or continue unfinished tasks, such as filling out forms.
6. Performance Optimization: Cookies can be used to analyze user traffic and behavior, which helps optimize Website performance and deliver high-quality content.
7. Advertising: Cookies allow personalized advertising based on user interests, ensuring ads are more relevant and less intrusive.
8. Social Media Integration: Cookies allow integration with social networks such as Facebook, Twitter, and Instagram, enabling easy content sharing and using additional functions such as comments or likes.

§8. Technical cookie functions.

1. Maintaining the user’s session: technical cookies allow the user’s session to be maintained while navigating the page, allowing you to move between different sections of the Page without having to log in again or enter the same information.
2. Remembering user preferences: technical cookies allow the page to store information about user preferences, such as the selected language, font size, color settings or other personalization elements.
3. Handling forms: technical cookies support the functioning of forms on the page, such as login, registration or contact forms, ensuring the correct processing of data entered by users.
4. Optimizing the performance of the Page: the use of technical cookies allows the performance of the Page and the loading speed of individual elements to be monitored, which allows for the optimization and improvement of the quality of the services provided.
5. Security: technical cookies help ensure the security of the Page and its users, for example by verifying the identity of users, detecting hacking attempts or protecting against CSRF (Cross-Site Request Forgery) attacks.

§9. Functions of analytical cookies.

1. Traffic measurement: analytical cookies allow us to monitor the number of visits, unique users and page views, which gives us an overall picture of the popularity and performance of the Website.
2. User behavior analysis: analytical cookies allow us to collect information about how users navigate the Website, such as the time spent on individual subpages, navigation paths and where they leave the Website.
3. Conversion optimization: analytical cookies help us identify elements of the Website that affect the effectiveness of achieving business goals, such as registration, placing an order or filling in a contact form.
4. User segmentation: the use of analytical cookies allows us to group users according to various criteria, which allows us to better adapt the content and offers to the needs of individual segments.
5. A/B testing: analytical cookies are used to conduct A/B tests, which consist of comparing two versions of the Website to see which one better meets the established goals. These tests help us to optimize the appearance, functionality and content of the Website.

§10 Advertising cookie functions.

1. Personalised advertising: Marketing cookies enable us to display advertisements that are tailored to your interests, preferences and browsing history, making them more engaging and effective.
2. Remarketing: Marketing cookies enable us to track users who have visited the Website but have not made a purchase or other action and retarget them with advertisements to encourage them to return to the website and complete a transaction.
3. Measuring advertising effectiveness: Marketing cookies enable us to monitor the performance of advertising campaigns, such as the number of clicks, conversions and views, so that we can optimise our marketing strategy.
4. Managing advertising across channels: Using marketing cookies facilitates the coordination and integration of advertising activities across channels such as search engines, social media and Partner Sites.
5. Testing and optimising advertising content: Marketing cookies are used to conduct A/B testing and other analytical methods to assess which advertising messages, formats and creatives are most effective and engaging for users.